How to create job ads that will attract the right candidates
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26/10/2021
Sourcing the best talent is more difficult than ever. Recruitment is a competitive market and candidates want more than just a job. People are looking for something they love and can enjoy. They want to work for something that really matters to them.
A job advert is the first impression the candidate gets of your company. You need to think carefully about the content, design, and branding when you’re posting a job online. Read on to find out how to write a job advert to attract the right candidates!
1. Add a relevant and clear headline
The job title should be a clear description of the job function. If this is not possible, include a small introduction to explain the purpose of the position so readers have a clear understanding of what to expect.
2. Draw attention to your heading, strapline and the main message
The majority of your job advertisement should be devoted to these elements – don’t be tempted to add too much additional information in the space available.
3. Brand up your job advertisement
If you are a recognised or reputable brand, your logo or name should appear prominently, as talented professionals often want to work for businesses of stature.
4. Involve the reader
Refer to the reader as ‘you’ to draw them into the job advertisement and allow them to imagine themselves in the role.
5. Required vs. good-to-have skills
It’s only reasonable that you’re looking for someone who has all the skills to absolutely nail your open position. When you’re putting together a list of these skills, make sure that you are reasonable yourself.
Many candidates will be put off if the list of required skills is too comprehensive. If they don’t feel like they have everything on your list, they will be discouraged to apply. This is why it’s beneficial to separate skills into two groups – required and desirable/good to have, where the essential job skills will be in the first group.
By taking the time to craft job advertisements that clearly outline what you want from applicants, and what they can expect from your organisation, you can significantly enhance the quality of candidates applying for your vacancies, streamline the admin involved in recruitment and even improve the calibre of employees at your company. In today’s competitive market, it’s more important than ever to have help in hiring the best quality candidates. Start by making your job ad really stand out from the crowd – this will help you attract more quality candidates.
WRITTEN BY
ASHLEY REYES
