How to optimise your LinkedIn profile for 2023

How to optimise your LinkedIn profile for 2023 Top Line Recruiting wp header logo 42

LinkedIn is a networking platform that is valuable for
building your professional identity, finding new job opportunities, connecting
with others in your field, and staying up-to-date with industry news and

Creating a LinkedIn profile showcases your skills,
experience, and achievements to a broad audience of professionals, helping to
advance your career.

Everyday, employers, recruiters and HR managers are using it to find new candidates and review applicants’ profiles.

LinkedIn can help you to build and maintain your
professional network, a valuable resource for getting advice, seeking
recommendations, and staying informed about new opportunities.

Here are some easy steps you can follow to update your LinkedIn profile for the new year:

Are you visible on LinkedIn?

LinkedIn has excellent search functionality, which many
employers and recruiters use to find personnel with the specific skills they
are seeking. They use advanced search tools to hone in on particular
requirements, which job seekers must be aware of.

Your headline

This will be one of the first elements people will see when
visiting your page. You have 220 characters to provide an easily skimmable summary
of what you do.

Some suggestions are below:

Hiring Manager at ACME Co – Helping People Reach Their
Employment Goals

Sales Manager at ACME Co – 20 Years of Experience in
Technology Sales | Motivated by Meeting my Clients’ Needs

Review your profile

Take a look at your LinkedIn profile and consider what you
want to highlight. Are there any accomplishments or experiences from the past
year that you want to add?

Ensure you are using keywords related to your industry.

Your location

Employers not only look for the right skills but also need
candidates who are more likely to accept an offer. Therefore, they will target
local candidates at the start of their search.

Add or update your personal information

Make sure your contact information and other personal
details are accurate and up to date.

Add or update your work experience

Make sure your job experience section is up to date and
includes any new positions you have held or promotions gained.

How to optimise your LinkedIn profile for 2023 Top Line Recruiting souvik banerjee JLj NbvlDDo unsplash lr

Profile image

Including a business-like photo of yourself gives your
profile a feeling of credibility and trust. When an employer looks at dozens of
profiles at a time, this can help give them an added sense of confidence.

You don’t need to hire a professional photographer. As long
as you have a modern smartphone, you can take a credible photos.

Make sure the camera lens is held at eye level of the
subject and that there is good light directed towards the front of the person
being photographed, but not so bright they need to squint.

A background photo should be included, too, the size is
recommended to be 1584 pixels wide x 396 pixels wide pixels, but you can resize
a longer rectangular image like the one below to fit.

How to optimise your LinkedIn profile for 2023 Top Line Recruiting Linkedin Header blog

Consider adding media

LinkedIn allows you to add media such as photos, videos, and
presentations to your profile. Consider adding any relevant content to showcase
your work or accomplishments.

Seek out endorsements and recommendations

Endorsements and recommendations from colleagues and peers
can add credibility to your profile. Consider reaching out to people you have
worked with in the past to ask for a recommendation.

Increase your network size

Now that you have completed the updates make sure you add
connections that you feel will be valuable to your career. Once you have found
a selection of people you know or have worked with, the LinkedIn algorithm will
show you more people in similar positions to connect with.

Review your privacy settings

Take a moment to review your privacy settings and make sure
they are set the way you want them.

Review your profile for errors

Before you finish updating your profile, be sure to
proofread it for any spelling or grammar errors. It’s also a good idea to have
someone else review it for you as well.

Are you ready to find a new role?

Please head to our Job Search page where you can search for
your next great opportunity

How to optimise your LinkedIn profile for 2023 Top Line Recruiting alexander shatov 9Zjd7PE FRM unsplash lr

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