Why do Google Reviews matter?
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What’s the value of a Google review to you?
It may not seem like much, but a simple review on the world’s top search engine site can be the difference if you’re at the top of a search engine page or the bottom when internet goers are searching for companies in your vertical.
Continuously gaining new reviews is a proven way to not only increase your visibility, but also your ROI. We’ve jotted down reasons why Google reviews should be a priority for you and your business.
Increases Brand Trust
Transparency is becoming more and more relevant. That relevance and importance placed on transparency can largely be accredited to the accessibility to vast amounts of information on any given business. Today, it’s not uncommon for a consumer to research a business before purchasing products or services. In fact, nearly 88% of consumers have read reviews to determine the quality of a business. A large part of this research is generally done through Google reviews.
Increases Online Exposure and Local SEO
A well-balanced combination of these three review signals can help catapult your local business towards the top of Google local search results. This helps your business get found much more easily and quickly than utilizing only traditional SEO activities like keyword research and blogging. While still important, as a local business it’s critical that you don’t rely only on traditional methods and neglect other mediums like Google reviews.
It helps you interact with customers
Being timely with responding to reviews shows that you care about the opinions of your customers, both good and bad. Google recognizes active responders to their reviews and propels them up the rankings.
Improve click-through rates with your website
If your business has a high review rating, internet goers are naturally more likely to click your website and see what your operations are about, making your product more aware to them.
Google rules the search engine world
70% of online searches go through Google, so chances are high someone is going to find you and your business through the world’s most prominent search engine. Doesn’t it make sense then to put a focus on optimizing your reviews on such a prominent platform?
Google business reviews can drive three core areas of your business: brand trust, local SEO, and feedback. If you’re not currently utilizing Google reviews, you’re potentially missing out on advantages that your competitors may be utilizing!