HOW TO USE SOCIAL MEDIA TO ATTRACT TOP TALENT
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27/09/2022
Using social media is also one of the most cost-effective methods for finding the right talent. Creating an account and uploading a profile is free, and posting an ad is quick and easy. With printed ads or those added to online job portals, it could take time to wait for the advertisement to be accessible to candidates. With social media, candidates can have instant access. This gives you dozens of resumes within a few hours of posting online.
Social media is now our source of news
Before, we used to wait for the morning paper by the door. Today, for most of us, the first thing we do when we wake up in the morning is to check our Facebook Newsfeed. Social media gives us the power to follow people, pages, channels, and groups that interest us. So, it’s only natural that we check up on them first thing in the morning.
Social media has changed how we meet and connect with people
Social media has made the world a lot smaller. Now, you can make friends with someone in the Pacific without meeting him or her first. You can also connect with other people who share your interests and passion through Facebook Groups.
The time spent on social media has been steadily growing over the years as more people use these platforms to find and maintain friendships.
Social media increases our influence
Posts and videos can go viral garnering millions of views, thousands of shares, and hundreds of comments. Social media has changed us from passive bystanders to active participants who, within our own circle of influence, can present a convincing voice.
Social media changed the way we do business
Social media has made it easier to launch a new business. Entrepreneurs with little to zero marketing budget can leverage social media to grow their customer base and find potential collaborators. Thanks to interest-focused groups, hashtags, etc.
Almost all professional recruiters will network and attract talent using social media. You should have profiles already set up on these platforms, so when you need to start recruiting, you’ll have laid the foundation. If that’s not the case, you have some work to do. The great thing about social media is that you can use hashtags and follow others to get a toehold to finding great candidates. It’s still faster than print advertisements or online job portals.
